History of Development

Shen Hsiang Tang was established in the 1940, since then, it has researched and developed the Chiffon/Cellina, Hydro-Balance, Cherry and VIP brands which encompass skin care, body cleaning, hair and baby products. From RD, production to marketing, the business strives to deepen its roots in Taiwan and expand internationally. Shen Hsiang Tang, the number one brand on the local Taiwanese cosmetic market .
2013
  •  Cellina released the Microcrystalline series of skin care products;  Shia, Yuqiao was the spokesperson for the product.
2012
  • Released Charm Baby brand specializing in baby cleaning and care products for weak and sensitive skin
2010
  • Expanded its territory to Malaysia, Singapore, Hong Kong, UK, San Francisco
 
2009
  • “Carbon”-- a brand for male consumers; the spokesperson was idol Lan, ChengLong 
2008
  • Gradually expanded oversea to Macao, China and other Asian markets.
 

2006

  • Released Hydro-Balance “Hydro-Net” series. Spokesperson was the young idol group Sweety.
2003
  • Established “Carbon” based on “deep cleaning and purifying
1997
  • Established the “Hydro-Balance” brand
1983
  • Acquired an American Head Shampoo Company to expand territory and facilitate international technological exchange.
 
1974
  • Established skin care brand for men “VIP”, technological cooperating with the American Company VIP .
1973
  •  Established the Cellina brand
1962
  • Established the Cherry brand..
1950
  • Collaborated with Japanese technology brand- PIAS and branched out into the cosmetics business.
 
1945
  •  Linsen hair cream and Linsen face cream were registered as the first and second trademarks in Taiwan
1940
  • Shen Hsiang Tang (original Shen Hsiang Jai) was established. Established the Linsen Brand. 
 
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